Nathalia Jmag

“Fashion doesn’t have to hurt”

Nathalia Jmag – photo by J.L. Cappella

Nathalia Jmag is a Colombian-American fashion designer and a blogger. She attended Framingham State University where she earned her BS in Fashion Design and Retailing.

I know Nathalia since 2013 through a retail company we used to work for. She has always been very dedicated to the fashion world and has maintained blogging since then -even before that.


I was always fascinated with her personal style and thought she was packed with genuine ideas. She was destined to become the creative person that she always wanted to be.


Nathalia is now a Project Runway alum. She was a tough competitor, and made it deep into the Emmy winner show in their 15th season.


I was fortunate to be part of her fashion show at the Bull Mansion in Worcester, MA -where she showcased her new “Dark Side of the Moon” collection.

I had the opportunity to shoot the models before the show.

Another Project Runway alum, Cornelius Ortiz presented his new designs alongside four other talented designers from the Greater Boston area. (Cosmic Unicornz, Villada Michelle, K. Patricia and Unalome Designs).

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Jmag takes it all very seriously, you can tell her creations will always be the best she can possibly do. She wouldn’t allow herself to present anything less than total perfection. Her hours into her designs are instantly visible.


Nathalia loves animals and has a strong passion for helping the environment. She has a certain dynamic in her working process that involves a zero waste technique. Seeking inspiration in those who are different and aren’t afraid to challenge themselves.

With her supportive husband always by her side – Nathalia Jmag is a real artist with a lot of things to say. This is only one part of her ongoing process.

“I try everyday to hustle harder than the day before” – Nathalia Jmag

Words and photographs by Enan

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